Fighting Zika – USAID
Challenge
People are not aware of USAID’s unique role in the Zika response, how it has been successful in combating Zika abroad, and is a model for combating future health threats to the United States.
We needed to prove that USAID has a unique role in protecting our national security through preventing global outbreaks and epidemics. Additionally, we needed to demonstrate the efficacy of U.S.-supported interventions to combat Zika and increased local resiliency against Zika and other future health threats.
We needed to prove that USAID has a unique role in protecting our national security through preventing global outbreaks and epidemics. Additionally, we needed to demonstrate the efficacy of U.S.-supported interventions to combat Zika and increased local resiliency against Zika and other future health threats.
Solution
We developed a comprehensive set of communication materials to bring USAID’s work to life:
- ZIKA report to congress
- Zika Smithsonian partnership and event
- Content and footage from event for web and social
- Animated video highlighting stats in place of data visualization
- Social content