Water for Climate Executive Dinner – Ecolab
Challenge
In November 2022, Ecolab unveiled its groundbreaking Water for Climate™ program, a testament to the company's commitment to pioneering sustainable solutions for a water-stressed world. This innovative offering empowers businesses across various industries to transform their water management practices, driving significant reductions in both water consumption and greenhouse gas emissions.
Water for Climate goes beyond traditional conservation efforts by demonstrating the tangible financial benefits of efficient water stewardship. By embracing this program, businesses can unlock new avenues for revenue growth while simultaneously minimizing their environmental footprint.
As a leader in sustainability, Ecolab recognized the need to amplify the program's reach and impact. To achieve this, a comprehensive integrated campaign was launched, strategically targeting C-suite industry leaders and key decision makers. This multifaceted approach elevated Ecolab's brand awareness within the sustainability sector and built leads with industries looking to drive positive environmental change.
Water for Climate goes beyond traditional conservation efforts by demonstrating the tangible financial benefits of efficient water stewardship. By embracing this program, businesses can unlock new avenues for revenue growth while simultaneously minimizing their environmental footprint.
As a leader in sustainability, Ecolab recognized the need to amplify the program's reach and impact. To achieve this, a comprehensive integrated campaign was launched, strategically targeting C-suite industry leaders and key decision makers. This multifaceted approach elevated Ecolab's brand awareness within the sustainability sector and built leads with industries looking to drive positive environmental change.
Strategic Approach
Ogilvy, in partnership with Essence MediaComm, spearheaded an earned, paid and owned comprehensive communications strategy to position Ecolab's Water for Climate program at the forefront of the global sustainability conversation. This strategy successfully drove awareness and engagement among food & beverage, high tech, and heavy manufacturing C-suite executives– increasing business opportunities for Ecolab and helping “transform how the world thinks about water.”
Traditional and Innovative Tactics to Drive Impact
- Strategic Media Relations: Aligning Ecolab's expertise with current events to secure high-impact media coverage in top-tier outlets like Fortune, Forbes, Bloomberg, and Reuters as well as industry-leading publications such as GreenBiz, Edie.net, and Water Online.
- Thought Leadership Platform: Launching an annual Watermark ™ Study on the state of global water stewardship, providing Ecolab with a powerful platform to shape the conversation around this critical issue.
- Exclusive Executive Engagement: Curating experiences including intimate dinners in New York City and London bringing together a select group of public and private sector C-suite executives, including Ecolab CEO Christophe Beck and CSO Emilio Tenuta, among many other industry luminaries, to foster dialogue and collaboration around water conservation.
- Strategic Amplification: Leveraging digital and out-of-home advertising to extend the campaign's reach and impact.
- Raising Executive Visibility: Securing speaking opportunities for Ecolab executives at prestigious forums hosted by The Washington Post, The Wall Street Journal, Fortune, and Foreign Policy.
Invitation
Event Branding
Dinner Experience
3D Sculptures
Challenge
In November 2022, Ecolab unveiled its groundbreaking Water for Climate™ program, a testament to the company's commitment to pioneering sustainable solutions for a water-stressed world. This innovative offering empowers businesses across various industries to transform their water management practices, driving significant reductions in both water consumption and greenhouse gas emissions.
Water for Climate goes beyond traditional conservation efforts by demonstrating the tangible financial benefits of efficient water stewardship. By embracing this program, businesses can unlock new avenues for revenue growth while simultaneously minimizing their environmental footprint.
As a leader in sustainability, Ecolab recognized the need to amplify the program's reach and impact. To achieve this, a comprehensive integrated campaign was launched, strategically targeting C-suite industry leaders and key decision makers. This multifaceted approach elevated Ecolab's brand awareness within the sustainability sector and built leads with industries looking to drive positive environmental change.
Water for Climate goes beyond traditional conservation efforts by demonstrating the tangible financial benefits of efficient water stewardship. By embracing this program, businesses can unlock new avenues for revenue growth while simultaneously minimizing their environmental footprint.
As a leader in sustainability, Ecolab recognized the need to amplify the program's reach and impact. To achieve this, a comprehensive integrated campaign was launched, strategically targeting C-suite industry leaders and key decision makers. This multifaceted approach elevated Ecolab's brand awareness within the sustainability sector and built leads with industries looking to drive positive environmental change.
Solution
Ecolab hosted a private salon dinner during NYC Climate Week to connect with key leaders.
The dinner invitation, called A Story of Water, went out to an intimate roster of C-suite executives. It was designed to boost attendance by creating intrigue and evoking a sense of urgency around water conservation. Each invitation contained an exhibit glass cloche, placed inside a custom-made velvet drawer box. Each cloche held a genuine artifact. These artifacts were found on the shores of receding water ways and curated to match each guest’s background and interests. A note accompanied each artifact told a story of the found object and underscored water’s role in our past, present, and future.
The dinner invitation, called A Story of Water, went out to an intimate roster of C-suite executives. It was designed to boost attendance by creating intrigue and evoking a sense of urgency around water conservation. Each invitation contained an exhibit glass cloche, placed inside a custom-made velvet drawer box. Each cloche held a genuine artifact. These artifacts were found on the shores of receding water ways and curated to match each guest’s background and interests. A note accompanied each artifact told a story of the found object and underscored water’s role in our past, present, and future.
The shipping label and the box took on the salon dinner’s branding for a cohesive visual experience. A custom pattern design, inspired by the texture and flow of water, wrapped around the cloche box, and served as a symbolic origin of artifact inside. A Story of Water typeface echoed the twists and swells of the water pattern design and teased the contents of the box.